Tackling Over-Consumption: How Proximal Depictions of Unhealthy Food Products Influence the Consumption Behavior
Do spatially proximal depictions of unhealthy (but not healthy) food products within an advertisement image increase the desire to eat? Across a pilot and three main studies, we find support for the influence of proximal ad depictions on food consumption outcomes. These results have implications for the phenomena of over-eating.
Sumit Malik, Eda Sayin, and Kriti Jain (2018) ,"Tackling Over-Consumption: How Proximal Depictions of Unhealthy Food Products Influence the Consumption Behavior", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 943-943.
Sumit Malik, IE Business School, IE University
Eda Sayin, IE Business School, IE University, Spain
Kriti Jain, IE Business School, IE University, Spain
NA - Advances in Consumer Research Volume 46 | 2018
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