A Model of Consumer Self-Regulation Failure
This research introduces and tests a model of consumer self-regulation failure that explains how external factors shape self-regulation and when these factors undermine self-regulation. The model proposes that many self-regulation failures occur because the processes involved in self-regulation make consumers more like to rely on external cues for behavior.
Keith Wilcox (2018) ,"A Model of Consumer Self-Regulation Failure", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 853-856.
Keith Wilcox, Columbia University, USA
NA - Advances in Consumer Research Volume 46 | 2018
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