A Model of Consumer Self-Regulation Failure
This research introduces and tests a model of consumer self-regulation failure that explains how external factors shape self-regulation and when these factors undermine self-regulation. The model proposes that many self-regulation failures occur because the processes involved in self-regulation make consumers more like to rely on external cues for behavior.
Citation:
Keith Wilcox (2018) ,"A Model of Consumer Self-Regulation Failure", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 853-856.
Authors
Keith Wilcox, Columbia University, USA
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
A Phenomenological Examination of Internet Addiction: Insights from Entanglement Theory
Mohammadali Zolfagharian, Bowling Green State University
Atefeh Yazdanparast, University of Evansville
Reto Felix, University of Texas Rio Grande Valley, USA
Featured
J5. Buy Better, Buy Less: Future Self-Continuity and Construal Level Affect Investment in Sustainable Consumer Products
Rebecca Peng, Northeastern University, USA
Daniele Mathras, Northeastern University, USA
Katherine Loveland, Xavier University
Featured
When Lack of Belongingness Means Bad News for the Planet: The Consequences of Low Belonging on Ethical Product Purchases
Ainslie Schultz, Providence College
Kevin Newman, Providence College
Scott Wright, Providence College