Sustainable Luxury: a Paradox Or a Desirable Consumption?
Despite that luxury goods last longer than ordinary goods and have higher resale value, many view luxury consumption as a wasteful and materialistic behavior because these purchases are deemed unnecessary. This bias is attenuated when luxury purchases are framed as long-lasting investments.
Jennifer Jung Ah Sun, Silvia Bellezza, and Neeru Paharia (2018) ,"Sustainable Luxury: a Paradox Or a Desirable Consumption?", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 165-169.
Jennifer Jung Ah Sun, Columbia University, USA
Silvia Bellezza, Columbia University, USA
Neeru Paharia, Georgetown University, USA
NA - Advances in Consumer Research Volume 46 | 2018
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(Joyce) Jingshi Liu, Hong Kong University of Science and Technology
Keith Wilcox, Columbia University, USA
Amy Dalton, Hong Kong University of Science and Technology
H1. How Anthropomorphized Roles Influence Consumers' Attitude Towards Innovative Products
yuanqiong He, Huazhong University of Science and Technology, China
Zhou Qi, Huazhong University of Science and Technology, China
More Than Meets the Eye: The Influence of Tableware Aesthetics on Food Consumption
Chi Pham, UNSW Sydney
Nitika Garg, University of New South Wales