Sustainable Luxury: a Paradox Or a Desirable Consumption?
Despite that luxury goods last longer than ordinary goods and have higher resale value, many view luxury consumption as a wasteful and materialistic behavior because these purchases are deemed unnecessary. This bias is attenuated when luxury purchases are framed as long-lasting investments.
Jennifer Jung Ah Sun, Silvia Bellezza, and Neeru Paharia (2018) ,"Sustainable Luxury: a Paradox Or a Desirable Consumption?", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 165-169.
Jennifer Jung Ah Sun, Columbia University, USA
Silvia Bellezza, Columbia University, USA
Neeru Paharia, Georgetown University, USA
NA - Advances in Consumer Research Volume 46 | 2018
Brought To You Live”: On The Consumption Experience of Live Social Media Streams
Nofar Duani, New York University, USA
Alixandra Barasch, New York University, USA
Adrian Ward, University of Texas at Austin, USA
N14. The Bright Side of Sadness: How Mood Affects Goal Initiation
Yunqing Chen, Chinese University of Hong Kong, China
Leilei Gao, Chinese University of Hong Kong, China
P5. Can(Can’t) Control, thus Try to Save (Earn): The Joint Effect of Perceived Control and Financial Deprivation on Financial Decisions
Min Jung Kim, Manhattan College