Sustainable Luxury: a Paradox Or a Desirable Consumption?
Despite that luxury goods last longer than ordinary goods and have higher resale value, many view luxury consumption as a wasteful and materialistic behavior because these purchases are deemed unnecessary. This bias is attenuated when luxury purchases are framed as long-lasting investments.
Jennifer Jung Ah Sun, Silvia Bellezza, and Neeru Paharia (2018) ,"Sustainable Luxury: a Paradox Or a Desirable Consumption?", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 165-169.
Jennifer Jung Ah Sun, Columbia University, USA
Silvia Bellezza, Columbia University, USA
Neeru Paharia, Georgetown University, USA
NA - Advances in Consumer Research Volume 46 | 2018
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Katherine Crain, Duke University, USA
Jonah Berger, University of Pennsylvania, USA
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