The Dark Side of Luxury: the Social Costs of Conspicuous Consumption
Conspicuous consumption often bestows social benefits to the actor. However, past investigations have largely failed to acknowledge the social costs of luxury consumption. The present work explores the “dark side” of luxury consumption and offers a model of when actors are likely to benefit and be punished for conspicuous consumption.
Citation:
Christopher Cannon and Derek Rucker (2018) ,"The Dark Side of Luxury: the Social Costs of Conspicuous Consumption", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 165-169.
Authors
Christopher Cannon, Northwestern University, USA
Derek Rucker, Northwestern University, USA
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
Gossip: How The Relationship With the Source Shapes the Retransmission of Personal Content
Gaia Giambastiani, Bocconi University, Italy
Andrea Ordanini, Bocconi University, Italy
Joseph Nunes, University of Southern California, USA
Featured
H8. The Beneficial Side of Haze: Air Pollution Promotes Innovation and Creativity
Yi Wu, Tsinghua University
Yifan Chen, Tsinghua University
Yuhuang Zheng, Tsinghua University
Featured
The Ritualistic Dimension of Microlending
Domen Bajde, University of Southern Denmark, Denmark
Pilar Silveira Rojas Gaviria, Pontificia Universidad Católica de Chile