The Dark Side of Luxury: the Social Costs of Conspicuous Consumption
Conspicuous consumption often bestows social benefits to the actor. However, past investigations have largely failed to acknowledge the social costs of luxury consumption. The present work explores the “dark side” of luxury consumption and offers a model of when actors are likely to benefit and be punished for conspicuous consumption.
Citation:
Christopher Cannon and Derek Rucker (2018) ,"The Dark Side of Luxury: the Social Costs of Conspicuous Consumption", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 165-169.
Authors
Christopher Cannon, Northwestern University, USA
Derek Rucker, Northwestern University, USA
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
I'm Scared, Want to Listen? Fear's Influence on Self-Disclosure
Anupama Mukund Bharadwaj, University of Washington, USA
Lea Dunn, University of Washington, USA
Joey Hoegg, University of British Columbia, Canada
Featured
The Power of the Past: Consumer Nostalgia as a Coping Resource
Dovile Barauskaite, ISM University of Management and Economics
Justina Gineikiene, ISM University of Management and Economics
Bob Fennis, University of Groningen, The Netherlands
Featured
F13. A Story of Waste: Trust, Symbolic Adoption & Sustainable Disposal
Marwa Gad Mohsen, Babson College, USA