Out of Your League: Women’S Luxury Products As Signals to Men

Previous literature suggested that mate motives could influence luxury consumption (Griskevicius et al. 2007; Wang and Griskevicius 2014); the present research extends this work by showing that mate selection motivation increases women’s desire for conspicuous luxury goods as signals regarding their mate preferences to potential romantic partners.



Citation:

Yajin Wang, Vladas Griskevicius, and Qihui Chen (2018) ,"Out of Your League: Women’S Luxury Products As Signals to Men", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 165-169.

Authors

Yajin Wang, University of Maryland, USA
Vladas Griskevicius, University of Minnesota, USA
Qihui Chen, Peking University



Volume

NA - Advances in Consumer Research Volume 46 | 2018



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