Out of Your League: Women’S Luxury Products As Signals to Men
Previous literature suggested that mate motives could influence luxury consumption (Griskevicius et al. 2007; Wang and Griskevicius 2014); the present research extends this work by showing that mate selection motivation increases women’s desire for conspicuous luxury goods as signals regarding their mate preferences to potential romantic partners.
Yajin Wang, Vladas Griskevicius, and Qihui Chen (2018) ,"Out of Your League: Women’S Luxury Products As Signals to Men", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 165-169.
Yajin Wang, University of Maryland, USA
Vladas Griskevicius, University of Minnesota, USA
Qihui Chen, Peking University
NA - Advances in Consumer Research Volume 46 | 2018
H5. Being Looked Up or Being Looked Down? The Divergent Effects of Camera Angle on Nonanthropomorphized and Anthropomorphized Product in Ads
Changchun Xuan, Xiamen University
Rui Chen, Xiamen University
Jing Jiang, Suzhou Broadcasting System
Bin Yu, Tsingtao Brewery Company Limited
Jingjia Peng, Icartoon Culture & Media Corporation ltd
Shengdong Lin, Xiamen University
P1. Constructed Preferences in Time-Money Tradeoffs: Evidence for Greater Violation of Procedural Invariance for Time as Opposed to Money Elicitations
Nazli Gurdamar Okutur, London Business School, UK
Jonathan Zev Berman, London Business School, UK
E6. The Effect of Crowding Perception on Helping Behavior ——Is Squeeze Warmer than Isolation?
Qingqing Guo, Shanghai Jiao Tong University