Out of Your League: Women’S Luxury Products As Signals to Men
Previous literature suggested that mate motives could influence luxury consumption (Griskevicius et al. 2007; Wang and Griskevicius 2014); the present research extends this work by showing that mate selection motivation increases women’s desire for conspicuous luxury goods as signals regarding their mate preferences to potential romantic partners.
Yajin Wang, Vladas Griskevicius, and Qihui Chen (2018) ,"Out of Your League: Women’S Luxury Products As Signals to Men", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 165-169.
Yajin Wang, University of Maryland, USA
Vladas Griskevicius, University of Minnesota, USA
Qihui Chen, Peking University
NA - Advances in Consumer Research Volume 46 | 2018
Inside Jokes: Humor as social exclusion
Ovul Sezer, University of North Carolina, USA
Brad Bitterly, University of Pennsylvania, USA
Alison Wood Brooks, Harvard Business School, USA
Maurice Schweitzer, University of Pennsylvania, USA
Michael Norton, Harvard Business School, USA
How Eyes Pull on the Heartstrings: Averted Eye Gaze Enhances Narrative Transportation and Self-Brand Connection
Ngoc To, University of Houston, USA
Vanessa Patrick, University of Houston, USA
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Holly S Howe, Duke University, USA
Tanya Chartrand, Duke University, USA