Taking a Leaf Out of My Review: the Asymmetrical Link Between Linguistic Similarity and Attitude Certainty For Writers and Readers of Product Reviews
Six experiments reveal a paradoxical link between attitude certainty and linguistic similarity in product reviews: while less certain authors generate reviews that are more similar to other reviews, consumers who read more similar reviews become more certain about the product. Results are explained through validation theory. Implications are discussed.
Ann Kronrod and Yakov Bart (2018) ,"Taking a Leaf Out of My Review: the Asymmetrical Link Between Linguistic Similarity and Attitude Certainty For Writers and Readers of Product Reviews", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 666-667.
Ann Kronrod, University of Massachusetts, USA
Yakov Bart, Northeastern University, USA
NA - Advances in Consumer Research Volume 46 | 2018
C7. The Visually Simple = Healthy Intuition and Its Effects on Food Choices
Yan Wang, Renmin University of China
Jing Jiang, Renmin University of China
Personal Budgeting: Does It Work?
Christina Kan, Texas A&M University, USA
Philip M. Fernbach, University of Colorado, USA
John Lynch, University of Colorado, USA
Names Are the Mirrors of the Soul: The Role of Possessive Brand Names in Brand Evaluations
Marina Puzakova, Lehigh University
Mansur Khamitov, Nanyang Technological University, Singapore