Taking a Leaf Out of My Review: the Asymmetrical Link Between Linguistic Similarity and Attitude Certainty For Writers and Readers of Product Reviews

Six experiments reveal a paradoxical link between attitude certainty and linguistic similarity in product reviews: while less certain authors generate reviews that are more similar to other reviews, consumers who read more similar reviews become more certain about the product. Results are explained through validation theory. Implications are discussed.



Citation:

Ann Kronrod and Yakov Bart (2018) ,"Taking a Leaf Out of My Review: the Asymmetrical Link Between Linguistic Similarity and Attitude Certainty For Writers and Readers of Product Reviews", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 666-667.

Authors

Ann Kronrod, University of Massachusetts, USA
Yakov Bart, Northeastern University, USA



Volume

NA - Advances in Consumer Research Volume 46 | 2018



Share Proceeding

Featured papers

See More

Featured

Unobserved Altruism: How Social- And Self-Signaling Motivations Shape Willingness to Donate

Jennifer Savary, University of Arizona, USA
Kelly Goldsmith, Vanderbilt University, USA

Read More

Featured

Gaze Reflects Loss Aversion

Feng Sheng, University of Pennsylvania, USA
Arjun Ramakrishnan, University of Pennsylvania, USA
Darsol Seok, University of Pennsylvania, USA
Puti Cen, University of Pennsylvania, USA
Michael Platt, University of Pennsylvania, USA

Read More

Featured

C6. How Does Unsatisfied Curiosity Stir Our Craving For Food?

Chen Wang, Drexel University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.