Taking a Leaf Out of My Review: the Asymmetrical Link Between Linguistic Similarity and Attitude Certainty For Writers and Readers of Product Reviews
Six experiments reveal a paradoxical link between attitude certainty and linguistic similarity in product reviews: while less certain authors generate reviews that are more similar to other reviews, consumers who read more similar reviews become more certain about the product. Results are explained through validation theory. Implications are discussed.
Citation:
Ann Kronrod and Yakov Bart (2018) ,"Taking a Leaf Out of My Review: the Asymmetrical Link Between Linguistic Similarity and Attitude Certainty For Writers and Readers of Product Reviews", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 666-667.
Authors
Ann Kronrod, University of Massachusetts, USA
Yakov Bart, Northeastern University, USA
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
Unobserved Altruism: How Social- And Self-Signaling Motivations Shape Willingness to Donate
Jennifer Savary, University of Arizona, USA
Kelly Goldsmith, Vanderbilt University, USA
Featured
Gaze Reflects Loss Aversion
Feng Sheng, University of Pennsylvania, USA
Arjun Ramakrishnan, University of Pennsylvania, USA
Darsol Seok, University of Pennsylvania, USA
Puti Cen, University of Pennsylvania, USA
Michael Platt, University of Pennsylvania, USA
Featured
C6. How Does Unsatisfied Curiosity Stir Our Craving For Food?
Chen Wang, Drexel University, USA