Taking a Leaf Out of My Review: the Asymmetrical Link Between Linguistic Similarity and Attitude Certainty For Writers and Readers of Product Reviews

Six experiments reveal a paradoxical link between attitude certainty and linguistic similarity in product reviews: while less certain authors generate reviews that are more similar to other reviews, consumers who read more similar reviews become more certain about the product. Results are explained through validation theory. Implications are discussed.



Citation:

Ann Kronrod and Yakov Bart (2018) ,"Taking a Leaf Out of My Review: the Asymmetrical Link Between Linguistic Similarity and Attitude Certainty For Writers and Readers of Product Reviews", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 666-667.

Authors

Ann Kronrod, University of Massachusetts, USA
Yakov Bart, Northeastern University, USA



Volume

NA - Advances in Consumer Research Volume 46 | 2018



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