Can Implicit Theory Influence Construal Level?

Results of three studies demonstrate that an individual’s implicit theory (incremental vs. entity) influences the level of construal at which people process information (abstract vs. concrete). Holding an incremental (vs. entity) theory produces greater cognitive flexibility which in turn leads to a more abstract level of information construal.



Citation:

Olya Bullard, Sara Penner, and Kelley Main (2018) ,"Can Implicit Theory Influence Construal Level?", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 495-496.

Authors

Olya Bullard, University of Winnipeg
Sara Penner, University of Manitoba, Canada
Kelley Main, University of Manitoba, Canada



Volume

NA - Advances in Consumer Research Volume 46 | 2018



Share Proceeding

Featured papers

See More

Featured

The Ex-Money Effect: When and Why People Feel Connected to Outcomes that Involve Money They Previously Had

Charis Li, University of Florida, USA
Yanping Tu, University of Florida, USA

Read More

Featured

D5. Bragging about Effort? Personal Effort Decreases Word-of-Mouth

JIEXIAN (Chloe) HUANG, Hong Kong Polytechic University
Yuwei Jiang, Hong Kong Polytechic University

Read More

Featured

Silencing the Call of the Sirens

Janet Schwartz, Tulane University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.