Can Implicit Theory Influence Construal Level?
Results of three studies demonstrate that an individual’s implicit theory (incremental vs. entity) influences the level of construal at which people process information (abstract vs. concrete). Holding an incremental (vs. entity) theory produces greater cognitive flexibility which in turn leads to a more abstract level of information construal.
Olya Bullard, Sara Penner, and Kelley Main (2018) ,"Can Implicit Theory Influence Construal Level?", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 495-496.
Olya Bullard, University of Winnipeg
Sara Penner, University of Manitoba, Canada
Kelley Main, University of Manitoba, Canada
NA - Advances in Consumer Research Volume 46 | 2018
Making the Wait Worthwhile: Mental Accounting and the Effect of Waiting in Line on Consumption
Chris Hydock, Georgetown University, USA
Sezer Ulku, Georgetown University, USA
Shiliang Cui, Georgetown University, USA
When Humans Consume Humanlike Animals: Anthropomorphism, Power, and Cruelty-free Consumption
Ji Myoung Danny Kim, University at Buffalo
Sunyee Yoon, University at Buffalo
R14. Are Lonely Consumers Loyal Consumers? Loneliness Breadth and Depth
Eunyoung Jang, Oklahoma State University, USA
Zachary Arens, Oklahoma State University, USA