Can Implicit Theory Influence Construal Level?
Results of three studies demonstrate that an individual’s implicit theory (incremental vs. entity) influences the level of construal at which people process information (abstract vs. concrete). Holding an incremental (vs. entity) theory produces greater cognitive flexibility which in turn leads to a more abstract level of information construal.
Olya Bullard, Sara Penner, and Kelley Main (2018) ,"Can Implicit Theory Influence Construal Level?", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 495-496.
Olya Bullard, University of Winnipeg
Sara Penner, University of Manitoba, Canada
Kelley Main, University of Manitoba, Canada
NA - Advances in Consumer Research Volume 46 | 2018
Preferences for Insight and Effort Differ across Domains and Audiences
Gaetano Nino Miceli, University of Calabria
Irene Scopelliti, City University of London, UK
Maria Antonietta Raimondo, University of Calabria
D5. Bragging about Effort? Personal Effort Decreases Word-of-Mouth
JIEXIAN (Chloe) HUANG, Hong Kong Polytechic University
Yuwei Jiang, Hong Kong Polytechic University
Neural pattern similarity reveals brand equity
Feng Sheng, University of Pennsylvania, USA
Michael Platt, University of Pennsylvania, USA