G2. You Run When Time Flies: Time Metaphors Affect Inferences From the Speed of Time

In two lab experiments, we show that the subjective experience of time serves as a cue that people use to infer their speed. When time is perceived to have passed quickly, depending on the time perspective, people speed up, and suffer from cognitive trade-offs, such as accuracy problems and impulsivity.


N. Alican Mecit, L. J. Shrum, and tina m. lowrey (2018) ,"G2. You Run When Time Flies: Time Metaphors Affect Inferences From the Speed of Time", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 920-920.


N. Alican Mecit, HEC Paris, France
L. J. Shrum, HEC Paris, France
tina m. lowrey, HEC Paris, France


NA - Advances in Consumer Research Volume 46 | 2018

Share Proceeding

Featured papers

See More


Both Good from Afar…and Far from Good? Mental Representation Changes Consumer Preference for Products from a Brand with a Reputation for Innovativeness

Jeff Larson, Brigham Young University, USA
Kelly Goldsmith, Vanderbilt University, USA
BJ Allen, University of Arkansas, USA

Read More


P10. Omission Bias in the Gain vs. Loss Domain

Jen H. Park, Stanford University, USA

Read More


How Regional Diasporic Consumer Experiences Produce Transnational Imaginary

Mark Buschgens, RMIT University
Bernardo Figueiredo, RMIT University
Kaleel Rahman, RMIT University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.