G2. You Run When Time Flies: Time Metaphors Affect Inferences From the Speed of Time

In two lab experiments, we show that the subjective experience of time serves as a cue that people use to infer their speed. When time is perceived to have passed quickly, depending on the time perspective, people speed up, and suffer from cognitive trade-offs, such as accuracy problems and impulsivity.


N. Alican Mecit, L. J. Shrum, and tina m. lowrey (2018) ,"G2. You Run When Time Flies: Time Metaphors Affect Inferences From the Speed of Time", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 920-920.


N. Alican Mecit, HEC Paris, France
L. J. Shrum, HEC Paris, France
tina m. lowrey, HEC Paris, France


NA - Advances in Consumer Research Volume 46 | 2018

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