Linguistic Antecedents of Anthropomorphism
In four studies, we show that native speakers of languages that highlight the similarities, rather than the differences, between humans and nonhumans anthropomorphize more and implicitly consider linguistic cues, such as the grammatical gender, as characteristics of the anthropomorphized entity. This happens even in the absence of observable humanlike cues.
N. Alican Mecit, tina m. lowrey, and L. J. Shrum (2018) ,"Linguistic Antecedents of Anthropomorphism", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 698-699.
N. Alican Mecit, HEC Paris, France
tina m. lowrey, HEC Paris, France
L. J. Shrum, HEC Paris, France
NA - Advances in Consumer Research Volume 46 | 2018
Effortful but Valuable: How Perceptions of Effort Affect Charitable Gift Choice and Valuations of Charity
Haesung Annie Jung, University of Texas at Austin, USA
Marlone Henderson, University of Texas at Austin, USA
Two-By-Two: Categorical Thinking About Continuous Bivariate Data
Bart de Langhe, ESADE Business School, Spain
Philip M. Fernbach, University of Colorado, USA
Julie Schiro, University College Dublin
H12. Does Economic Development Influence Consumer Innovativeness?
Fuchun Zhan, University of Wisconsin - Madison, USA
Nancy Wong, University of Wisconsin - Madison, USA
Julie Anne Lee, University of Western Australia