Linguistic Antecedents of Anthropomorphism
In four studies, we show that native speakers of languages that highlight the similarities, rather than the differences, between humans and nonhumans anthropomorphize more and implicitly consider linguistic cues, such as the grammatical gender, as characteristics of the anthropomorphized entity. This happens even in the absence of observable humanlike cues.
N. Alican Mecit, tina m. lowrey, and L. J. Shrum (2018) ,"Linguistic Antecedents of Anthropomorphism", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 698-699.
N. Alican Mecit, HEC Paris, France
tina m. lowrey, HEC Paris, France
L. J. Shrum, HEC Paris, France
NA - Advances in Consumer Research Volume 46 | 2018
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