Spreading of Alternatives Without a Perception of Choice
Choosing an option leads to more favorable attitudes toward that option compared to before choice. Three studies demonstrate that this “post choice spreading of alternatives” may not require choice at all. Spreading depends on accepting an outcome, rather than on the behavior of choosing or self-perception of having chosen.
Citation:
Kurt P. Munz and Vicki G. Morwitz (2018) ,"Spreading of Alternatives Without a Perception of Choice", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 717-718.
Authors
Kurt P. Munz, New York University, USA
Vicki G. Morwitz, New York University, USA
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
L14. Christmas Decorations in September – What Happened to Halloween? The Effect of Prospective Event Markers on Time Perceptions and Attitudes Towards Promotions
Chaumanix Dutton, University of Southern California, USA
Kristin Diehl, University of Southern California, USA
Featured
The Viciousness and Caring of Sharing: Conflicts and Motivations of Online Shamers
Chen Pundak, Tel Aviv University, Israel
Yael Steinhart, Tel Aviv University, Israel
Jacob Goldenberg, IDC
Featured
Repeat Performances Decrease Consumer Perceptions of Authenticity
Rachel Gershon, Washington University, USA
Rosanna Smith, University of Georgia, USA