What Converts Webpage Visits Into Crowdfunding Contributions: Assessing the Role of Circumstantial Information
Crowdfunding projects display circumstantial information. Little is known about its role in funding decision-making. We assess whether the number of past contributions (NPC), the relative amount raised (RAR), and the time left in the campaign (TLC) influence the funding rate. RAR and TLC influence funding till the target is reached.
Citation:
Lucia Salmonson Guimarães Barros, César Zucco Jr, Eduardo B. Andrade, and Marcelo Salhab Brogliato (2018) ,"What Converts Webpage Visits Into Crowdfunding Contributions: Assessing the Role of Circumstantial Information", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 471-472.
Authors
Lucia Salmonson Guimarães Barros, Universidade Federal de Sao Paulo
César Zucco Jr, Brazilian School of Public and Business Administration, Brazil
Eduardo B. Andrade, FGV / EBAPE
Marcelo Salhab Brogliato, Brazilian School of Public and Business Administration, Brazil
Volume
NA - Advances in Consumer Research Volume 46 | 2018
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