Q7. Desire in Performed Consumption: Examining the Case of Korean Beauty Vlogging
This research project examines the processes of territorializing and sustaining desire on YouTube in the context of Korean beauty vlogging. It finds that, in consuming the performed consumption of vloggers, material desire, social desire and desire for otherness are territorialized on the network and are sustained outside of bodily-reality.
Citation:
Marie-Eve Jodoin and Marie-Agnès Parmentier (2018) ,"Q7. Desire in Performed Consumption: Examining the Case of Korean Beauty Vlogging", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 912-912.
Authors
Marie-Eve Jodoin, HEC Montreal, Canada
Marie-Agnès Parmentier, HEC Montreal, Canada
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
G9. The Voice From Afar: How Reverberation Affects Consumer Cognition
Johann Melzner, New York University, USA
Jochim Hansen, University of Salzburg
Featured
Alternative Worldviews on Human – Nonhuman Relations: The Turkish Case
N. Alican Mecit, HEC Paris, France
tina m. lowrey, HEC Paris, France
Featured
Consumer Attachment Styles and Preference for Sharing Products
Kivilcim Dogerlioglu Demir, Sabanci University
Ezgi Akpinar, Koc University, Turkey
mehmet okan, ITU