Q7. Desire in Performed Consumption: Examining the Case of Korean Beauty Vlogging
This research project examines the processes of territorializing and sustaining desire on YouTube in the context of Korean beauty vlogging. It finds that, in consuming the performed consumption of vloggers, material desire, social desire and desire for otherness are territorialized on the network and are sustained outside of bodily-reality.
Marie-Eve Jodoin and Marie-Agnès Parmentier (2018) ,"Q7. Desire in Performed Consumption: Examining the Case of Korean Beauty Vlogging", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 912-912.
Marie-Eve Jodoin, HEC Montreal, Canada
Marie-Agnès Parmentier, HEC Montreal, Canada
NA - Advances in Consumer Research Volume 46 | 2018
On Politics, Morality, and Consumer Response to Negative Publicity
Chethana Achar, University of Washington, USA
Nidhi Agrawal, University of Washington, USA
Q10. Social Media Agency: Exploring the Role of Social Media Structures in Shaping Consumers’ Identity Projects
Gabrielle Patry-Beaudoin, Queens University, Canada
Jay Handelman, Queens University, Canada
Nostalgiacising: A Performative Theory of Nostalgic Consumption
Ela Veresiu, York University, Canada
Ana Babic Rosario, University of Denver
Thomas Derek Robinson, City University of London, UK