Q7. Desire in Performed Consumption: Examining the Case of Korean Beauty Vlogging
This research project examines the processes of territorializing and sustaining desire on YouTube in the context of Korean beauty vlogging. It finds that, in consuming the performed consumption of vloggers, material desire, social desire and desire for otherness are territorialized on the network and are sustained outside of bodily-reality.
Citation:
Marie-Eve Jodoin and Marie-Agnès Parmentier (2018) ,"Q7. Desire in Performed Consumption: Examining the Case of Korean Beauty Vlogging", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 912-912.
Authors
Marie-Eve Jodoin, HEC Montreal, Canada
Marie-Agnès Parmentier, HEC Montreal, Canada
Volume
NA - Advances in Consumer Research Volume 46 | 2018
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