Foods For Sharing: the Social Value of Handmade Foods
Foods and beverages labelled as handmade are more popular than machine-made when eating with others. The social motive to initiate or maintain a close relationship directs people to choose the handmade foods over machine-made foods, owing to the sentimental value imbued in handmade foods rather than quality or price.
Xin Wang, Chunqu Xiao, Xingyu Duan, and Hong Zhu (2018) ,"Foods For Sharing: the Social Value of Handmade Foods", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 842-843.
Xin Wang, Nanjing University
Chunqu Xiao, Nanjing University
Xingyu Duan, Nanjing University
Hong Zhu, Nanjing University
NA - Advances in Consumer Research Volume 46 | 2018
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