Flavor Fatigue: How Cognitive Depletion Reduces Enjoyment of Complex Flavors
This research examines how cognitive depletion influences consumer enjoyment of complex-flavored foods. We find that depleted individuals show decreased evaluations for complex (but not simple) flavored foods due to a reduction in perceived interestingness that can otherwise be derived from flavor complexity and establish substantive boundary conditions for the effect.
Citation:
Rhonda Hadi, Dan Rubin, Diogo Hildebrand, and Thomas Kramer (2018) ,"Flavor Fatigue: How Cognitive Depletion Reduces Enjoyment of Complex Flavors", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 80-85.
Authors
Rhonda Hadi, Oxford University, UK
Dan Rubin, St. John’s University
Diogo Hildebrand, Baruch College, USA
Thomas Kramer, University of California Riverside, USA
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
Thanks for Nothing: Expressing Gratitude Invites Exploitation by Competitors
Kelly Kiyeon Lee, Georgetown University, USA
Jeremy A. Yip, Georgetown University, USA
Cindy Chan, University of Toronto, Canada
Alison Wood Brooks, Harvard Business School, USA
Featured
The Effects of Being Time Poor and Time Rich on Happiness
Marissa Sharif, University of Pennsylvania, USA
Cassie Mogilner, University of California Los Angeles, USA
Hal Hershfield, University of California Los Angeles, USA
Featured
A Slack-Based Account of Pain of Payment
Justin Pomerance, University of Colorado, USA
Nicholas Reinholtz, University of Colorado, USA