More Than Meets the Eye: the Influence of Tableware Aesthetics on Food Consumption
This research examines the influence of tableware aesthetics on food consumption. A series of four studies suggest that while aesthetically pleasing tableware increases food salience which increases hedonic consumption among men but triggers monitoring among women, reducing their intake. Plate type, food type, and goal primes moderate these effects.
Chi Pham and Nitika Garg (2018) ,"More Than Meets the Eye: the Influence of Tableware Aesthetics on Food Consumption", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 80-85.
Chi Pham, UNSW Sydney
Nitika Garg, University of New South Wales
NA - Advances in Consumer Research Volume 46 | 2018
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