Don’T Stop! Partitioning Increases Satiation to Food
Three experiments demonstrate that people satiate more quickly to hedonic food experiences when the experience is more partitioned (versus less partitioned). This effect is driven by a feeling of repetitiveness resulting from identical partitions. Reducing the feeling of repetitiveness mitigates the effect of partitioning on satiation.
Citation:
Cammy Crolic, Yang Yang, and Yangjie Gu (2018) ,"Don’T Stop! Partitioning Increases Satiation to Food", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 80-85.
Authors
Cammy Crolic, University of Oxford
Yang Yang, University of Florida, USA
Yangjie Gu, HEC Paris, France
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
Brands as Mediators: A Research Agenda
Philipp K. Wegerer, University of Innsbruck, Austria
Featured
Sizes are Gendered: Impact of Size Cues in Brand Names on Brand Stereotyping
Kuangjie Zhang, Nanyang Technological University, Singapore
Shaobo (Kevin) Li, Nanyang Technological University, Singapore
Sharon Ng, Nanyang Technological University, Singapore
Featured
Paying to Purchase a Conversation Topic
Hillary Wiener, University at Albany
Joshua Wiener, Oklahoma State University, USA