Don’T Stop! Partitioning Increases Satiation to Food
Three experiments demonstrate that people satiate more quickly to hedonic food experiences when the experience is more partitioned (versus less partitioned). This effect is driven by a feeling of repetitiveness resulting from identical partitions. Reducing the feeling of repetitiveness mitigates the effect of partitioning on satiation.
Citation:
Cammy Crolic, Yang Yang, and Yangjie Gu (2018) ,"Don’T Stop! Partitioning Increases Satiation to Food", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 80-85.
Authors
Cammy Crolic, University of Oxford
Yang Yang, University of Florida, USA
Yangjie Gu, HEC Paris, France
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
Changes in Environment Restore Self-Control
Nicole Mead, University of Melbourne, Australia
Jonathan Levav, Stanford University, USA
Featured
Morality Matters in the Marketplace: The Influence of Morally Based Attitudes on Consumer Purchase Intentions
Andrew Luttrell, Ball State University
Jacob Teeny, Ohio State University, USA
Richard Petty, Ohio State University, USA
Featured
“Slim-As-Luxury” Effect: Product Shape as Input to Luxury Perceptions
Ji Jill Xiong, National University of Singapore, Singapore
Yu Ding, Columbia University, USA
Gita Venkataramani Johar, Columbia University, USA