Don’T Stop! Partitioning Increases Satiation to Food
Three experiments demonstrate that people satiate more quickly to hedonic food experiences when the experience is more partitioned (versus less partitioned). This effect is driven by a feeling of repetitiveness resulting from identical partitions. Reducing the feeling of repetitiveness mitigates the effect of partitioning on satiation.
Cammy Crolic, Yang Yang, and Yangjie Gu (2018) ,"Don’T Stop! Partitioning Increases Satiation to Food", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 80-85.
Cammy Crolic, University of Oxford
Yang Yang, University of Florida, USA
Yangjie Gu, HEC Paris, France
NA - Advances in Consumer Research Volume 46 | 2018
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