A10. Opting Opt-In Or Out? Effects of Defaults on Perceived Control and Valuation of Personal Data
This work hypothesizes and finds that opt-in (compared opt-out) choice designs with regards to online data disclosure requests enhance individuals’ experienced control over personal data and their data valuation in turn. By doing so, it emphasizes the importance of ‘privacy by design’. Follow-up studies are currently being conducted.
Iris van Ooijen (2018) ,"A10. Opting Opt-In Or Out? Effects of Defaults on Perceived Control and Valuation of Personal Data", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 922-922.
Iris van Ooijen, University of Twente
NA - Advances in Consumer Research Volume 46 | 2018
A Model of Consumer Self-Regulation Failure
Keith Wilcox, Columbia University, USA
Cultural Values and Consumers’ Brand Preference
Jessie J. Wang, Miami University, Ohio
Ashok K Lalwani, Indiana University, USA
Devon DelVecchio, Miami University, Ohio
Symbolic sustainable attributes improve attitude toward low-quality products: A warm-glow feelings account
Valéry Bezençon, University of Neuchâtel
Florent Girardin, University of Neuchâtel
Renaud Lunardo, Kedge Business School