A10. Opting Opt-In Or Out? Effects of Defaults on Perceived Control and Valuation of Personal Data

This work hypothesizes and finds that opt-in (compared opt-out) choice designs with regards to online data disclosure requests enhance individuals’ experienced control over personal data and their data valuation in turn. By doing so, it emphasizes the importance of ‘privacy by design’. Follow-up studies are currently being conducted.



Citation:

Iris van Ooijen (2018) ,"A10. Opting Opt-In Or Out? Effects of Defaults on Perceived Control and Valuation of Personal Data", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 922-922.

Authors

Iris van Ooijen, University of Twente



Volume

NA - Advances in Consumer Research Volume 46 | 2018



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