A10. Opting Opt-In Or Out? Effects of Defaults on Perceived Control and Valuation of Personal Data
This work hypothesizes and finds that opt-in (compared opt-out) choice designs with regards to online data disclosure requests enhance individuals’ experienced control over personal data and their data valuation in turn. By doing so, it emphasizes the importance of ‘privacy by design’. Follow-up studies are currently being conducted.
Citation:
Iris van Ooijen (2018) ,"A10. Opting Opt-In Or Out? Effects of Defaults on Perceived Control and Valuation of Personal Data", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 922-922.
Authors
Iris van Ooijen, University of Twente
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
Too Much of a Good Thing? Consumer Response to Changes in Brand Essence
Tarje Gaustad, Kristiania University College
Bendik Samuelsen, BI Norwegian Business School
Luk Warlop, Norwegian School of Management, Norway
Gavan Fitzsimons, Duke University, USA
Featured
Liminal Motherhood: Relational Partners Experience of Liminality
Adriana Schneider Dallolio, Fundação Getúlio Vargas - FGV-EAESP
Eliane Zamith Brito, Fundação Getúlio Vargas
Featured
The Asymmetric Effect of Highlighting Intertemporal Opportunity Costs
Christopher Olivola, Carnegie Mellon University, USA
David Hardisty, University of British Columbia, Canada
Daniel Read, University of Warwick