A10. Opting Opt-In Or Out? Effects of Defaults on Perceived Control and Valuation of Personal Data
This work hypothesizes and finds that opt-in (compared opt-out) choice designs with regards to online data disclosure requests enhance individuals’ experienced control over personal data and their data valuation in turn. By doing so, it emphasizes the importance of ‘privacy by design’. Follow-up studies are currently being conducted.
Iris van Ooijen (2018) ,"A10. Opting Opt-In Or Out? Effects of Defaults on Perceived Control and Valuation of Personal Data", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 922-922.
Iris van Ooijen, University of Twente
NA - Advances in Consumer Research Volume 46 | 2018
Consumers’ Trust in Algorithms
Noah Castelo, Columbia University, USA
Maarten Bos, Disney Research
Donald Lehmann, Columbia University, USA
A Slack-Based Account of Pain of Payment
Justin Pomerance, University of Colorado, USA
Nicholas Reinholtz, University of Colorado, USA
The Re-Mediation of Consumer/Brand Relationships Through Voice Shopping: The Case of Amazon Echo
Johanna Franziska Gollnhofer, University of Southern Denmark, Denmark