A10. Opting Opt-In Or Out? Effects of Defaults on Perceived Control and Valuation of Personal Data
This work hypothesizes and finds that opt-in (compared opt-out) choice designs with regards to online data disclosure requests enhance individuals’ experienced control over personal data and their data valuation in turn. By doing so, it emphasizes the importance of ‘privacy by design’. Follow-up studies are currently being conducted.
Iris van Ooijen (2018) ,"A10. Opting Opt-In Or Out? Effects of Defaults on Perceived Control and Valuation of Personal Data", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 922-922.
Iris van Ooijen, University of Twente
NA - Advances in Consumer Research Volume 46 | 2018
A Computational Social Science Framework for Visualizing the Possibility Space of Consumer-Object Assemblages from IoT Interaction Data
Donna Hoffman, George Washington University, USA
Thomas Novak, George Washington University, USA
K11. Effects of Emotional vs. Rational Thinking on Consumer Responses to Verbal Precision
Ann Kronrod, University of Massachusetts, USA
Guang-Xin Xie, University of Massachusetts Boston
Shai Danziger, Tel Aviv University, Israel
The Best of Both Worlds: Androgyny in Consumer Choice
Niusha Jones, University of North Texas
Blair Kidwell, University of North Texas