C7. the Visually Simple = Healthy Intuition and Its Effects on Food Choices
This research proposes an outcome discounting relationship between visual simplicity of packages and food healthiness perception. Across three experiments, we find that consumers tend to perceive the food healthier when it is packed visually simple (vs. complex) and thereby more likely to choose the food.
Yan Wang and Jing Jiang (2018) ,"C7. the Visually Simple = Healthy Intuition and Its Effects on Food Choices", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 933-933.
Yan Wang, Renmin University of China
Jing Jiang, Renmin University of China
NA - Advances in Consumer Research Volume 46 | 2018
A9. I know It’s not real, but I like it!
Junxian Yang, Singapore University of Social Sciences
Yue Wang, Singapore University of Social Sciences
Jufinnie Lim, Singapore University of Social Sciences
Yu-chen Hung, Singapore University of Social Sciences
Taking a Leaf out of my Review: The Asymmetrical Link between Linguistic Similarity and Attitude Certainty for Writers and Readers of Product Reviews
Ann Kronrod, University of Massachusetts, USA
Yakov Bart, Northeastern University, USA
H6. The Influence of Anthropomorphized Service Toolkit on Consumer Satisfaction in Service Coproduction
Rocky Peng Chen, Hong Kong Baptist University
Kimmy Chan, Hong Kong Baptist University