C3. Using Goal Theory to Promote Habit Formation During and After a Bike-To-Work Campaign

Health interventions are often ineffective because people discontinue the targeted behavior after the intervention period. Forming habits could maintain the behavior beyond the intervention. We show that combining a superordinate goal with a subordinate goal can produce stronger habits than focusing on a subordinate goal alone.


Bettina Rebekka Höchli, Claude Messner, and Adrian Brügger (2018) ,"C3. Using Goal Theory to Promote Habit Formation During and After a Bike-To-Work Campaign", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 909-909.


Bettina Rebekka Höchli, University of Bern
Claude Messner, University of Bern
Adrian Brügger, University of Bern


NA - Advances in Consumer Research Volume 46 | 2018

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