P14. Financial Behavior Among Young Adult Consumers: the Influence of Self-Determination and Financial Psychology
Research of the consumer financial behavior has been investigated in various ways. Better financial behaviors are essential for improving quality of life. Specifically, young adult consumers have particular difficulty making decisions involving accruing debt. Therefore, this paper deals with the financial behavior of young adult consumers through self-determination theory.
Citation:
Heejung Park (2018) ,"P14. Financial Behavior Among Young Adult Consumers: the Influence of Self-Determination and Financial Psychology", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 923-923.
Authors
Heejung Park, University of Wyoming, USA
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
Corporate Social Responsibility and Dishonest Consumer Behavior
In-Hye Kang, University of Maryland, USA
Amna Kirmani, University of Maryland, USA
Featured
Boomerang Effect: How Sustainable Disposal Options Spur Green Consumers to Overconsume
Sommer Kapitan, Auckland University of Technology, New Zealand
Saerom Lee, University of Texas at San Antonio, USA
Eunjoo Han, Auckland University of Technology, New Zealand
Featured
Ineffective Altruism: Giving Less When Donations Do More
Joshua Lewis, University of Pennsylvania, USA
Deborah Small, University of Pennsylvania, USA