P14. Financial Behavior Among Young Adult Consumers: the Influence of Self-Determination and Financial Psychology
Research of the consumer financial behavior has been investigated in various ways. Better financial behaviors are essential for improving quality of life. Specifically, young adult consumers have particular difficulty making decisions involving accruing debt. Therefore, this paper deals with the financial behavior of young adult consumers through self-determination theory.
Heejung Park (2018) ,"P14. Financial Behavior Among Young Adult Consumers: the Influence of Self-Determination and Financial Psychology", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 923-923.
Heejung Park, University of Wyoming, USA
NA - Advances in Consumer Research Volume 46 | 2018
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