P14. Financial Behavior Among Young Adult Consumers: the Influence of Self-Determination and Financial Psychology

Research of the consumer financial behavior has been investigated in various ways. Better financial behaviors are essential for improving quality of life. Specifically, young adult consumers have particular difficulty making decisions involving accruing debt. Therefore, this paper deals with the financial behavior of young adult consumers through self-determination theory.



Citation:

Heejung Park (2018) ,"P14. Financial Behavior Among Young Adult Consumers: the Influence of Self-Determination and Financial Psychology", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 923-923.

Authors

Heejung Park, University of Wyoming, USA



Volume

NA - Advances in Consumer Research Volume 46 | 2018



Share Proceeding

Featured papers

See More

Featured

Deny the Voice Inside: Are Accessible Attitudes Always Beneficial?

Aaron Jeffrey Barnes, University of Illinois at Urbana-Champaign, USA
Sharon Shavitt, University of Illinois at Urbana-Champaign, USA

Read More

Featured

Always Trust in Your Friends? Cross-cultural Effects of Review Source and Incentives on Trustworthiness

Dionysius Ang, Leeds University Business School

Read More

Featured

N1. The Experiential Advantage in Eudaimonic Well-being – An Experimental Assessment

Aditya Gupta, University of Nebraska-Lincoln
James Gentry, University of Nebraska-Lincoln

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.