P14. Financial Behavior Among Young Adult Consumers: the Influence of Self-Determination and Financial Psychology
Research of the consumer financial behavior has been investigated in various ways. Better financial behaviors are essential for improving quality of life. Specifically, young adult consumers have particular difficulty making decisions involving accruing debt. Therefore, this paper deals with the financial behavior of young adult consumers through self-determination theory.
Heejung Park (2018) ,"P14. Financial Behavior Among Young Adult Consumers: the Influence of Self-Determination and Financial Psychology", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 923-923.
Heejung Park, University of Wyoming, USA
NA - Advances in Consumer Research Volume 46 | 2018
H9. Market Emergence: the Alignment Process of Entrepreneurs’ Socio Cognition and Consumers’ Perception of the Market
Hao Wang, University of South Florida, USA
Changing the World, One Word at a Time: The Effect of Font Size on Prosocial Intention
Rima Touré-Tillery, Northwestern University, USA
Ayelet Fishbach, University of Chicago, USA
O10. Individual Differences in Consumers' Need For Cognition and Affect: A Neuromarketing Study Using Voxel-Based Morphometry
Jianping Huang, Tsinghua University
Yang Sun, Tsinghua University
Jie Sui, University of Bath, UK
Xiaoang Wan, Tsinghua University