P14. Financial Behavior Among Young Adult Consumers: the Influence of Self-Determination and Financial Psychology

Research of the consumer financial behavior has been investigated in various ways. Better financial behaviors are essential for improving quality of life. Specifically, young adult consumers have particular difficulty making decisions involving accruing debt. Therefore, this paper deals with the financial behavior of young adult consumers through self-determination theory.



Citation:

Heejung Park (2018) ,"P14. Financial Behavior Among Young Adult Consumers: the Influence of Self-Determination and Financial Psychology", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 923-923.

Authors

Heejung Park, University of Wyoming, USA



Volume

NA - Advances in Consumer Research Volume 46 | 2018



Share Proceeding

Featured papers

See More

Featured

N14. The Bright Side of Sadness: How Mood Affects Goal Initiation

Yunqing Chen, Chinese University of Hong Kong, China
Leilei Gao, Chinese University of Hong Kong, China

Read More

Featured

Personal Budgeting: Does It Work?

Christina Kan, Texas A&M University, USA
Philip M. Fernbach, University of Colorado, USA
John Lynch, University of Colorado, USA

Read More

Featured

Motion, Emotion, and Indulgence: How Movement Influences Consumption

Yegyu Han, Virginia Tech, USA
Rajesh Bagchi, Virginia Tech, USA
Syagnik Banerjee, University of Michigan at Flint

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.