Self-Producer`S Journey: Identity Construction and Transformation in Self-Production
Through netnographic analysis of six online cooking communities, this study reveals the bi-directional relationships among the act of self-production, self-producer`s identities, and the community around the act. Furthermore, the findings render the need to define and highlight the unique properties (e.g., practice and learning orientations) of self-production communities.
S. Sinem Atakan and Mina Seraj (2018) ,"Self-Producer`S Journey: Identity Construction and Transformation in Self-Production", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 458-459.
S. Sinem Atakan, Ozyegin University, Turkey
Mina Seraj, Ozyegin University, Turkey
NA - Advances in Consumer Research Volume 46 | 2018
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