Self-Producer`S Journey: Identity Construction and Transformation in Self-Production
Through netnographic analysis of six online cooking communities, this study reveals the bi-directional relationships among the act of self-production, self-producer`s identities, and the community around the act. Furthermore, the findings render the need to define and highlight the unique properties (e.g., practice and learning orientations) of self-production communities.
Citation:
S. Sinem Atakan and Mina Seraj (2018) ,"Self-Producer`S Journey: Identity Construction and Transformation in Self-Production", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 458-459.
Authors
S. Sinem Atakan, Ozyegin University, Turkey
Mina Seraj, Ozyegin University, Turkey
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
Dehumanization: Coping with Embarrassment in Consumer Purchases
Yixia Sun, Zhejiang University
Xuehua Wang, East China Normal University
Joey Hoegg, University of British Columbia, Canada
Darren Dahl, University of British Columbia, Canada
Featured
Product Complexity as a Barrier to Consumer Financial Decision-Making
Timothy Dunn, University of Colorado, USA
Philip M. Fernbach, University of Colorado, USA
Ji Hoon Jhang, Oklahoma State University, USA
John Lynch, University of Colorado, USA
Featured
Trading Crypto Currency: The Ideological Shaping of Consumer Financial Decision Making
Burcak Ertimur, Fairleigh Dickinson University
Ela Veresiu, York University, Canada
Markus Giesler, York University, Canada