On Politics, Morality, and Consumer Response to Negative Publicity
This research demonstrates that political ideology influences consumer responses to non-partisan negative publicity brand events by shaping their moral belief systems. Using experimental and big data methods, we show that liberals (vs. conservatives) endorse individuals’ rights (vs. duty)-based moral beliefs, leading to divergent attitudes toward brands under negative publicity.
Chethana Achar and Nidhi Agrawal (2018) ,"On Politics, Morality, and Consumer Response to Negative Publicity", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 451-452.
Chethana Achar, University of Washington, USA
Nidhi Agrawal, University of Washington, USA
NA - Advances in Consumer Research Volume 46 | 2018
Changes in Social Values in the United States – 1976-2017: Is a New Age of Tribalism Emerging?
Eda Gurel-Atay, Independent Researcher
Johnny Chen, University of Oregon, USA
Wang Suk Suh, University of Oregon, USA
Lynn R. Kahle, University of Oregon, USA
Effortful but Valuable: How Perceptions of Effort Affect Charitable Gift Choice and Valuations of Charity
Haesung Annie Jung, University of Texas at Austin, USA
Marlone Henderson, University of Texas at Austin, USA
Asymmetry in Susceptibility to Fake News due to Political Orientation
Hyerin Han, University of Minnesota, USA
Ryan Wang, University of Minnesota, USA
Akshay Rao, University of Minnesota, USA