G7. the Presence of Dividing Line Decrease Perceived Quantity
Three studies showed that participants reported smaller quantity estimates when shown a set of items separated with a dividing line than when shown them as a whole. We attributed the results to that the dividing line might attract participants’ attentions from the items, thus leading them to underestimate items’ quantity.
Jun Ouyang, Yanli Jia, and Zhaoyang Guo (2018) ,"G7. the Presence of Dividing Line Decrease Perceived Quantity", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 922-922.
Jun Ouyang, Xiamen University
Yanli Jia, Xiamen University
Zhaoyang Guo, Xiamen University
NA - Advances in Consumer Research Volume 46 | 2018
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Preeti Krishnan Lyndem, Indian Institute of Management Bangalore
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