G7. the Presence of Dividing Line Decrease Perceived Quantity

Three studies showed that participants reported smaller quantity estimates when shown a set of items separated with a dividing line than when shown them as a whole. We attributed the results to that the dividing line might attract participants’ attentions from the items, thus leading them to underestimate items’ quantity.



Citation:

Jun Ouyang, Yanli Jia, and Zhaoyang Guo (2018) ,"G7. the Presence of Dividing Line Decrease Perceived Quantity", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 922-922.

Authors

Jun Ouyang, Xiamen University
Yanli Jia, Xiamen University
Zhaoyang Guo, Xiamen University



Volume

NA - Advances in Consumer Research Volume 46 | 2018



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