Marketing’S Ethical Blind Spot: the Problem With Catering to Customer Preferences
We focus on the ethics associated with catering to consumer preferences. The preoccupation with consumer preferences leads marketers to prioritize them, even if they are perverse, triggering a cultural based harm. Marketers should not cater to preferences in ways that create these harms by reinforcing social hierarchies and stereotypes.
Suneal Bedi and Sonu Bedi (2018) ,"Marketing’S Ethical Blind Spot: the Problem With Catering to Customer Preferences", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 476-478.
Suneal Bedi, University of Pennsylvania, USA
Sonu Bedi, Dartmouth College, USA
NA - Advances in Consumer Research Volume 46 | 2018
I’m Just Trying to Help: How Volunteers’ Social Media Posts Alter Support for Charitable Organizations
Michelle Daniels, Arizona State University, USA
Kirk Kristofferson, Ivey Business School
Andrea Morales, Arizona State University, USA
G13. Odor Priming and Product Preferences: When Smells Regulate Preferences for Semantically-Congruent Products and Brands
Ramona De Luca, EAESP-FGV
Delane Botelho, EAESP-FGV
How Awe Might Be Awesome: The Role of Awe in Consumers’ Food Consumption and Perceptions of Misshapen Produce
Begum Oz, University of Massachusetts, USA
Elizabeth Miller, University of Massachusetts, USA