Marketing’S Ethical Blind Spot: the Problem With Catering to Customer Preferences
We focus on the ethics associated with catering to consumer preferences. The preoccupation with consumer preferences leads marketers to prioritize them, even if they are perverse, triggering a cultural based harm. Marketers should not cater to preferences in ways that create these harms by reinforcing social hierarchies and stereotypes.
Citation:
Suneal Bedi and Sonu Bedi (2018) ,"Marketing’S Ethical Blind Spot: the Problem With Catering to Customer Preferences", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 476-478.
Authors
Suneal Bedi, University of Pennsylvania, USA
Sonu Bedi, Dartmouth College, USA
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
A Model of Consumer Self-Regulation Failure
Keith Wilcox, Columbia University, USA
Featured
Paying to Purchase a Conversation Topic
Hillary Wiener, University at Albany
Joshua Wiener, Oklahoma State University, USA
Featured
The Psychology of Fun: Inquiry into Consumers' Fun Experiences
Travis Tae Oh, Columbia University, USA
Michel Tuan Pham, Columbia University, USA