Marketing’S Ethical Blind Spot: the Problem With Catering to Customer Preferences

We focus on the ethics associated with catering to consumer preferences. The preoccupation with consumer preferences leads marketers to prioritize them, even if they are perverse, triggering a cultural based harm. Marketers should not cater to preferences in ways that create these harms by reinforcing social hierarchies and stereotypes.



Citation:

Suneal Bedi and Sonu Bedi (2018) ,"Marketing’S Ethical Blind Spot: the Problem With Catering to Customer Preferences", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 476-478.

Authors

Suneal Bedi, University of Pennsylvania, USA
Sonu Bedi, Dartmouth College, USA



Volume

NA - Advances in Consumer Research Volume 46 | 2018



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