A1. Trusting and Acting on Chance Online
Gambling and games of chance have become more common in the online environment, present in mobile games, advergames and sales promotions. This study explores how the nature of the stimuli used to visually depict probabilistic components online affects people’s trust in them being truly random, and subsequent engagement behavior.
Shivaun Anderberg and Ellen Garbarino (2018) ,"A1. Trusting and Acting on Chance Online", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 898-898.
Shivaun Anderberg, University of Sydney, Australia
Ellen Garbarino, University of Sydney, Australia
NA - Advances in Consumer Research Volume 46 | 2018
The “Break-in” Effect: A Token Gesture Can Increase Task Initiation and Prevent Goal Abandonment
Adelle Xue Yang, National University of Singapore, Singapore
Babu Gounder, University of Miami, USA
Rajesh Bagchi, Virginia Tech, USA
L5. Understanding the components and effects of the Omnichannel Seamless Experience.
PAULA RODRÍGUEZ-TORRICO, Universidad de Burgos (Spain)
Lauren Trabold, Manhattan College
Sonia San-Martín, University of Burgos (Spain)
Rebeca San José, University of Valladolid (Spain)
O3. The Effect of Numeric Information on Product Evaluation
Zhen Yang, Drexel University, USA
Yanliu Huang, Drexel University, USA
Dengfeng Yan, University of Texas at San Antonio, USA