A1. Trusting and Acting on Chance Online
Gambling and games of chance have become more common in the online environment, present in mobile games, advergames and sales promotions. This study explores how the nature of the stimuli used to visually depict probabilistic components online affects people’s trust in them being truly random, and subsequent engagement behavior.
Shivaun Anderberg and Ellen Garbarino (2018) ,"A1. Trusting and Acting on Chance Online", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 898-898.
Shivaun Anderberg, University of Sydney, Australia
Ellen Garbarino, University of Sydney, Australia
NA - Advances in Consumer Research Volume 46 | 2018
Enhancing the Effectiveness of Narratives Among Vaccine-Skeptical Parents
Sandra Praxmarer-Carus, Universität der Bundeswehr München
Stefan Wolkenstoerfer, Universität der Bundeswehr München
How Eyes Pull on the Heartstrings: Averted Eye Gaze Enhances Narrative Transportation and Self-Brand Connection
Ngoc To, University of Houston, USA
Vanessa Patrick, University of Houston, USA
Material Gifts as Relationship Mnemonics: Why More Material Gifts Are Given Than Wanted?
Adelle Xue Yang, National University of Singapore, Singapore
Minjung Koo, Sungkyunkwan University
JAEWON HWANG, Sejong University