A1. Trusting and Acting on Chance Online
Gambling and games of chance have become more common in the online environment, present in mobile games, advergames and sales promotions. This study explores how the nature of the stimuli used to visually depict probabilistic components online affects people’s trust in them being truly random, and subsequent engagement behavior.
Citation:
Shivaun Anderberg and Ellen Garbarino (2018) ,"A1. Trusting and Acting on Chance Online", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 898-898.
Authors
Shivaun Anderberg, University of Sydney, Australia
Ellen Garbarino, University of Sydney, Australia
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
I4. Pink Tax: Are Some Marketing Practices Discriminatory?
Andrea Rochelle Bennett, University of North Texas
Audhesh Paswan, University of North Texas
Kate Goins, University of North Texas
Featured
Emotion, Scientific Reasoning, and Judgments of Scientific Evidence
Caitlin Drummond, University of Michigan, USA
Baruch Fischhoff, Carnegie Mellon University, USA
Featured
Product Ethicality Dilemma: Consumer Reactions to 'Disgusting' Recycled Products
Berna Basar, Baruch College, USA
Sankar Sen, Baruch College, USA