A1. Trusting and Acting on Chance Online
Gambling and games of chance have become more common in the online environment, present in mobile games, advergames and sales promotions. This study explores how the nature of the stimuli used to visually depict probabilistic components online affects people’s trust in them being truly random, and subsequent engagement behavior.
Shivaun Anderberg and Ellen Garbarino (2018) ,"A1. Trusting and Acting on Chance Online", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 898-898.
Shivaun Anderberg, University of Sydney, Australia
Ellen Garbarino, University of Sydney, Australia
NA - Advances in Consumer Research Volume 46 | 2018
Green Experiences: Using Green Products Improves the Accompanying Consumption Experience
Ali Tezer, HEC Montreal, Canada
H. Onur Bodur, Concordia University, Canada
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Michelle Daniels, Arizona State University, USA
Kirk Kristofferson, Ivey Business School
Andrea Morales, Arizona State University, USA
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Annika Abell, University of South Florida, USA
Dipayan Biswas, University of South Florida, USA