A1. Trusting and Acting on Chance Online

Gambling and games of chance have become more common in the online environment, present in mobile games, advergames and sales promotions. This study explores how the nature of the stimuli used to visually depict probabilistic components online affects people’s trust in them being truly random, and subsequent engagement behavior.



Citation:

Shivaun Anderberg and Ellen Garbarino (2018) ,"A1. Trusting and Acting on Chance Online", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 898-898.

Authors

Shivaun Anderberg, University of Sydney, Australia
Ellen Garbarino, University of Sydney, Australia



Volume

NA - Advances in Consumer Research Volume 46 | 2018



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