L6. the Influence of Social Exclusion on Consumers’ Perceptions of and Responses to Consumer-Dense Retail Environments
Social exclusion affects consumers’ perceptions of and responses to consumer-dense retail environments. Socially excluded (v. included) consumers exhibit increased crowd-size estimates, perceive higher neutral and positive (but equal negative) crowding, and prefer crowded retailers. Socially excluded consumers’ heightened affiliation motivation increases crowding perceptions, enhancing intentions to spend time and money.
Citation:
Veronica Thomas and Christina Saenger (2018) ,"L6. the Influence of Social Exclusion on Consumers’ Perceptions of and Responses to Consumer-Dense Retail Environments", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 930-930.
Authors
Veronica Thomas, Towson University
Christina Saenger, Youngstown State University
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
P10. Omission Bias in the Gain vs. Loss Domain
Jen H. Park, Stanford University, USA
Featured
It’s About Trust: The Diffusion of Deviant Consumer Behavior
Peter Voyer, University of Windsor
Featured
L2. Wish List Thinking: The Role of Psychological Ownership in Consumer Likelihood to Purchase or Remove a Product from an Online Wish List
Christopher Groening, Kent State University, USA
Jennifer Wiggins, Kent State University, USA
Iman Raoofpanah, Kent State University, USA