L6. the Influence of Social Exclusion on Consumers’ Perceptions of and Responses to Consumer-Dense Retail Environments

Social exclusion affects consumers’ perceptions of and responses to consumer-dense retail environments. Socially excluded (v. included) consumers exhibit increased crowd-size estimates, perceive higher neutral and positive (but equal negative) crowding, and prefer crowded retailers. Socially excluded consumers’ heightened affiliation motivation increases crowding perceptions, enhancing intentions to spend time and money.

Citation:

Veronica Thomas and Christina Saenger (2018) ,"L6. the Influence of Social Exclusion on Consumers’ Perceptions of and Responses to Consumer-Dense Retail Environments", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 930-930.