L6. the Influence of Social Exclusion on Consumers’ Perceptions of and Responses to Consumer-Dense Retail Environments
Social exclusion affects consumers’ perceptions of and responses to consumer-dense retail environments. Socially excluded (v. included) consumers exhibit increased crowd-size estimates, perceive higher neutral and positive (but equal negative) crowding, and prefer crowded retailers. Socially excluded consumers’ heightened affiliation motivation increases crowding perceptions, enhancing intentions to spend time and money.
Citation:
Veronica Thomas and Christina Saenger (2018) ,"L6. the Influence of Social Exclusion on Consumers’ Perceptions of and Responses to Consumer-Dense Retail Environments", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 930-930.
Authors
Veronica Thomas, Towson University
Christina Saenger, Youngstown State University
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
O2. The Streaking Star Effect: Why People Want Individual Winning Streaks to Continue More than Group Streaks
Jesse Walker, Cornell University, USA
Thomas Gilovich, Cornell University, USA
Featured
Consumers’ Attitudes Towards Their Rights and Responsibilities in the Sharing Economy: An Ideological Perspective
Marylouise Caldwell, University of Sydney, Australia
Steve Elliot, University of Sydney, Australia
Paul Henry, University of Sydney, Australia
Marcus O'Connor, University of Sydney, Australia
Featured
An Idea Opposed to Another Idea is Always the Same Idea: Reconsidering the Materialistic Aspects of Voluntary Simplicity
Mathieu Alemany Oliver, Toulouse Business School
Justyna Kramarczyk, Adam Mickiewicz University in Poznan