L6. the Influence of Social Exclusion on Consumers’ Perceptions of and Responses to Consumer-Dense Retail Environments

Social exclusion affects consumers’ perceptions of and responses to consumer-dense retail environments. Socially excluded (v. included) consumers exhibit increased crowd-size estimates, perceive higher neutral and positive (but equal negative) crowding, and prefer crowded retailers. Socially excluded consumers’ heightened affiliation motivation increases crowding perceptions, enhancing intentions to spend time and money.



Citation:

Veronica Thomas and Christina Saenger (2018) ,"L6. the Influence of Social Exclusion on Consumers’ Perceptions of and Responses to Consumer-Dense Retail Environments", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 930-930.

Authors

Veronica Thomas, Towson University
Christina Saenger, Youngstown State University



Volume

NA - Advances in Consumer Research Volume 46 | 2018



Share Proceeding

Featured papers

See More

Featured

The Positivity Problem: Using Mass-Scale Emotionality to Predict Marketplace Success

Matthew D Rocklage, Northwestern University, USA
Derek Rucker, Northwestern University, USA
Loran F Nordgren, Northwestern University, USA

Read More

Featured

The Anchoring Effects of Temperature Cues on Price Valuations

Michael Barbera, Barbera Solutions
Gavin Northey, University of Auckland, New Zealand
Felix Septianto, University of Auckland, New Zealand
Vicki Andonopoulos, University of New South Wales
Catherine Frethey-Bentham, University of Auckland, New Zealand

Read More

Featured

Walking the Thin Edge: The Dark Side of Brand Communities and Collecting

Emily Chung, RMIT University
Marcia Christina Ferreira, Brunel University
daiane scaraboto, Pontificia Universidad Católica de Chile

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.