L6. the Influence of Social Exclusion on Consumers’ Perceptions of and Responses to Consumer-Dense Retail Environments
Social exclusion affects consumers’ perceptions of and responses to consumer-dense retail environments. Socially excluded (v. included) consumers exhibit increased crowd-size estimates, perceive higher neutral and positive (but equal negative) crowding, and prefer crowded retailers. Socially excluded consumers’ heightened affiliation motivation increases crowding perceptions, enhancing intentions to spend time and money.
Veronica Thomas and Christina Saenger (2018) ,"L6. the Influence of Social Exclusion on Consumers’ Perceptions of and Responses to Consumer-Dense Retail Environments", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 930-930.
Veronica Thomas, Towson University
Christina Saenger, Youngstown State University
NA - Advances in Consumer Research Volume 46 | 2018
Turning “Expenses” into “Bills”: How spending Categorization Impacts Budget Optimism and Likelihood of Success
Eleanor Putnam-Farr, Rice University, USA
Anastasiya Pocheptsova Ghosh, University of Arizona, USA
Doing Worse but Feeling Better: Consequences of Collective Choice
Nuno Jose Lopes, University of Navarra
Elena Reutskaja, IESE Business School
Resolving Humorous Incongruity in Advertising Facilitates Impressions of Firm Competence
*Chi Hoang, Norwegian School of Management, Norway
Klemens Knoferle, Norwegian School of Management, Norway
Luk Warlop, Norwegian School of Management, Norway