Scope Insensitivity in Debt Repayment
We show that scope insensitivity can be used to help consumers pay off their credit card debt. Using both lab studies and field data, we show that consumers pay off more of their debt if their payment frequency is increased, a change to which they are largely insensitive.
Citation:
Daniel Mochon, Nina Mazar, and Dan Ariely (2018) ,"Scope Insensitivity in Debt Repayment", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 252-257.
Authors
Daniel Mochon, Tulane University, USA
Nina Mazar, Boston University, USA
Dan Ariely, Duke University, USA
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
K1. The Impact of Moral Violation and Advertising Appeals on Brand Attitude
Chunya Xie, Renmin University of China
En-Chung Chang, Renmin University of China
Beixi Wen, Renmin University of China
Featured
When Lack of Belongingness Means Bad News for the Planet: The Consequences of Low Belonging on Ethical Product Purchases
Ainslie Schultz, Providence College
Kevin Newman, Providence College
Scott Wright, Providence College
Featured
L12. Should I Stay or Should I Go: When Our Companies Have Eyes for Other Consumers
Na Ri Yoon, Indiana University, USA
Jenny Olson, Indiana University, USA
Adam Duhachek, Indiana University, USA