Scope Insensitivity in Debt Repayment
We show that scope insensitivity can be used to help consumers pay off their credit card debt. Using both lab studies and field data, we show that consumers pay off more of their debt if their payment frequency is increased, a change to which they are largely insensitive.
Daniel Mochon, Nina Mazar, and Dan Ariely (2018) ,"Scope Insensitivity in Debt Repayment", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 252-257.
Daniel Mochon, Tulane University, USA
Nina Mazar, Boston University, USA
Dan Ariely, Duke University, USA
NA - Advances in Consumer Research Volume 46 | 2018
The Victory Effect: Is First-Place Seeking Stronger than Last-Place Aversion?
David Hardisty, University of British Columbia, Canada
Steven Shechter, University of British Columbia, Canada
P9. Gift Budget Adherence and Price Discounts
Yuna Choe, Texas A&M University, USA
Christina Kan, Texas A&M University, USA
Collaborative Work as Catalyst for Market Formation: The Case of the Ancestral Health Market
Burcak Ertimur, Fairleigh Dickinson University
Steven Chen, California State University, Fullerton