Time-Insensitive Budget Tracking: Nudging Consumers to Spread Out Spending Over Time
We examine how different type of spending feedback affects consumers’ purchasing over a budget period. When consumers focus on both the amount spent and budget’s elapsed time it increases spending, while focus on the amount spent at a discrete point of time results in a constant rate of spending.
Citation:
Liang Huang and Anastasiya Pocheptsova Ghosh (2018) ,"Time-Insensitive Budget Tracking: Nudging Consumers to Spread Out Spending Over Time", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 252-257.
Authors
Liang Huang, University of Arizona, USA
Anastasiya Pocheptsova Ghosh, University of Arizona, USA
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
Doing Worse but Feeling Better: Consequences of Collective Choice
Nuno Jose Lopes, University of Navarra
Elena Reutskaja, IESE Business School
Featured
System Justification and the Preference for Atavistic Products
Minju Han, Yale University, USA
George Newman, Yale University, USA
Featured
D3. Social Exclusion and WOM about Past versus Future Experiences
Melis Ceylan, Koc University, Turkey
Ezgi Akpinar, Koc University, Turkey
Selin Atalay, Frankfurt School of Finance and Management, Germany