Time-Insensitive Budget Tracking: Nudging Consumers to Spread Out Spending Over Time
We examine how different type of spending feedback affects consumers’ purchasing over a budget period. When consumers focus on both the amount spent and budget’s elapsed time it increases spending, while focus on the amount spent at a discrete point of time results in a constant rate of spending.
Liang Huang and Anastasiya Pocheptsova Ghosh (2018) ,"Time-Insensitive Budget Tracking: Nudging Consumers to Spread Out Spending Over Time", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 252-257.
Liang Huang, University of Arizona, USA
Anastasiya Pocheptsova Ghosh, University of Arizona, USA
NA - Advances in Consumer Research Volume 46 | 2018
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