Turning “Expenses” Into “Bills”: How Spending Categorization Impacts Budget Optimism and Likelihood of Success
We examine the very first step of budgeting process – setting budgets –to understand how it impacts budget adherence. We demonstrate that the expected spending optimism is confined to certain spending categories. This optimism predisposes consumers to failure and is unresponsive to informational prompts or actual spending.
Eleanor Putnam-Farr and Anastasiya Pocheptsova Ghosh (2018) ,"Turning “Expenses” Into “Bills”: How Spending Categorization Impacts Budget Optimism and Likelihood of Success", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 252-257.
Eleanor Putnam-Farr, Rice University, USA
Anastasiya Pocheptsova Ghosh, University of Arizona, USA
NA - Advances in Consumer Research Volume 46 | 2018
R6. The Anatomy of a Rival: The Influence of Inequity and Resentment on Rival Brands
Diego Alvarado-Karste, University of North Texas
Blair Kidwell, University of North Texas
Communicate Healthiness Through Indirect Measures: The Effect of Food in Motion Figure on the Perceived Healthiness of Food
Moty Amar, Ono Academic College (OAC)
Yaniv Gvili, Ono Academic College (OAC)
Aner Tal, Ono Academic College (OAC)
Q9. Free or Fee? Consumers’ Decision to Pay for the Premium Version of a Music Streaming Service Rather than Using its Free Version
Sebastian Danckwerts, Heinrich-Heine-University
Peter Kenning, Heinrich-Heine-University