Turning “Expenses” Into “Bills”: How Spending Categorization Impacts Budget Optimism and Likelihood of Success
We examine the very first step of budgeting process – setting budgets –to understand how it impacts budget adherence. We demonstrate that the expected spending optimism is confined to certain spending categories. This optimism predisposes consumers to failure and is unresponsive to informational prompts or actual spending.
Eleanor Putnam-Farr and Anastasiya Pocheptsova Ghosh (2018) ,"Turning “Expenses” Into “Bills”: How Spending Categorization Impacts Budget Optimism and Likelihood of Success", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 252-257.
Eleanor Putnam-Farr, Rice University, USA
Anastasiya Pocheptsova Ghosh, University of Arizona, USA
NA - Advances in Consumer Research Volume 46 | 2018
The Impact of Previews on the Enjoyment of Multicomponent Multimedia Experiences
Jayson S. Jia, University of Hong Kong
Baba Shiv, Stanford University, USA
Alternative “Facts”: The Effects of Narrative Processing on the Acceptance of Factual Information
Anne Hamby, Hofstra University
David Brinberg, Virginia Tech, USA
When Consumers Choose for Others, Their Preferences Diverge from Their Own Salient Goals
Olya Bullard, University of Winnipeg