Turning “Expenses” Into “Bills”: How Spending Categorization Impacts Budget Optimism and Likelihood of Success
We examine the very first step of budgeting process – setting budgets –to understand how it impacts budget adherence. We demonstrate that the expected spending optimism is confined to certain spending categories. This optimism predisposes consumers to failure and is unresponsive to informational prompts or actual spending.
Eleanor Putnam-Farr and Anastasiya Pocheptsova Ghosh (2018) ,"Turning “Expenses” Into “Bills”: How Spending Categorization Impacts Budget Optimism and Likelihood of Success", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 252-257.
Eleanor Putnam-Farr, Rice University, USA
Anastasiya Pocheptsova Ghosh, University of Arizona, USA
NA - Advances in Consumer Research Volume 46 | 2018
M7. The Mixed Effects of Nostalgia on Consumer Switching Behavior
Zhongqiang (Tak) Huang, University of Hong Kong
Xun (Irene) Huang, Nanyang Technological University, Singapore
Yuwei Jiang, Hong Kong Polytechic University
The psychological impact of annuities: Can pension payout choice influence health behavior?
Anja Schanbacher, London Business School, UK
David Faro, London Business School, UK
Simona Botti, London Business School, UK
Shlomo Benartzi, University of California Los Angeles, USA
When Does Slow Mean Luxurious?: The Effect of Product Motion Speed in Brand Communications on Status Perceptions
SungJin Jung, INSEAD, Singapore
David Dubois, INSEAD, France