Turning “Expenses” Into “Bills”: How Spending Categorization Impacts Budget Optimism and Likelihood of Success
We examine the very first step of budgeting process – setting budgets –to understand how it impacts budget adherence. We demonstrate that the expected spending optimism is confined to certain spending categories. This optimism predisposes consumers to failure and is unresponsive to informational prompts or actual spending.
Eleanor Putnam-Farr and Anastasiya Pocheptsova Ghosh (2018) ,"Turning “Expenses” Into “Bills”: How Spending Categorization Impacts Budget Optimism and Likelihood of Success", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 252-257.
Eleanor Putnam-Farr, Rice University, USA
Anastasiya Pocheptsova Ghosh, University of Arizona, USA
NA - Advances in Consumer Research Volume 46 | 2018
Inside Out: Product Essence is Perceived to be Concentrated in the Center of a Group of Products
Kunter Gunasti, Washington State University, USA
Noah VanBergen, University of Cincinnati, USA
Caglar Irmak, University of Miami, USA
R1. How Consumers Deal With Brand Failure-An Individual Differences Approach
Melika Kordrostami, California State University-San Bernardino
Elika Kordrostami, Rowan University
Q4. The notion of self-optimization in context of self-tracking and beyond
Agnieszka Krzeminska, Leuphana University Lüneburg
Dorthe Brogård Kristensen, University of Southern Denmark, Denmark