Green Experiences: Using Green Products Improves the Accompanying Consumption Experience
In a series of four experiments in actual consumption settings, the authors find that using green (vs. conventional) products enhances the enjoyment of accompanying consumption experience. This effect is driven by feelings of warm glow and disappears if consumers believe that green products are futile in helping the environment.
Ali Tezer and H. Onur Bodur (2018) ,"Green Experiences: Using Green Products Improves the Accompanying Consumption Experience", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 816-816.
Ali Tezer, HEC Montreal, Canada
H. Onur Bodur, Concordia University, Canada
NA - Advances in Consumer Research Volume 46 | 2018
H6. The Influence of Anthropomorphized Service Toolkit on Consumer Satisfaction in Service Coproduction
Rocky Peng Chen, Hong Kong Baptist University
Kimmy Chan, Hong Kong Baptist University
Consumer Perceptions of Environmental ‘Win-Wins’
Tamar Makov, Yale University, USA
George Newman, Yale University, USA
O13. Pain of Loss: How Losing in a Promotional Competition Influences Consumer Attitude
Arash Talebi, ESSEC Business School
Sonja Prokopec, ESSEC Business School
Ayse Onculer, ESSEC Business School