Green Experiences: Using Green Products Improves the Accompanying Consumption Experience

In a series of four experiments in actual consumption settings, the authors find that using green (vs. conventional) products enhances the enjoyment of accompanying consumption experience. This effect is driven by feelings of warm glow and disappears if consumers believe that green products are futile in helping the environment.



Citation:

Ali Tezer and H. Onur Bodur (2018) ,"Green Experiences: Using Green Products Improves the Accompanying Consumption Experience", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 816-816.

Authors

Ali Tezer, HEC Montreal, Canada
H. Onur Bodur, Concordia University, Canada



Volume

NA - Advances in Consumer Research Volume 46 | 2018



Share Proceeding

Featured papers

See More

Featured

The Ritualistic Dimension of Microlending

Domen Bajde, University of Southern Denmark, Denmark
Pilar Silveira Rojas Gaviria, Pontificia Universidad Católica de Chile

Read More

Featured

D6. How to Boast Appropriately When Word of Mouth Flows Internationally?

Xingyu Wang, Huazhong University of Science and Technology, China
Yaping Chang, Huazhong University of Science and Technology, China
Jun Yan, Huazhong University of Science and Technology, China

Read More

Featured

I1. Blaming Him or Them? A Study on Attribution Behavior

Chun Zhang, University of Dayton
Michel Laroche, Concordia University, Canada
Yaoqi Li, Sun Yat-Sen University, China

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.