Green Experiences: Using Green Products Improves the Accompanying Consumption Experience

In a series of four experiments in actual consumption settings, the authors find that using green (vs. conventional) products enhances the enjoyment of accompanying consumption experience. This effect is driven by feelings of warm glow and disappears if consumers believe that green products are futile in helping the environment.



Citation:

Ali Tezer and H. Onur Bodur (2018) ,"Green Experiences: Using Green Products Improves the Accompanying Consumption Experience", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 816-816.

Authors

Ali Tezer, HEC Montreal, Canada
H. Onur Bodur, Concordia University, Canada



Volume

NA - Advances in Consumer Research Volume 46 | 2018



Share Proceeding

Featured papers

See More

Featured

N7. Emotion Or Information? Effects Of Online Social Support On Customer Engagement

Chuang Wei, Tsinghua University
Maggie Wenjing Liu, Tsinghua University
Qichao Zhu, Tsinghua University

Read More

Featured

Communicate Healthiness Through Indirect Measures: The Effect of Food in Motion Figure on the Perceived Healthiness of Food

Moty Amar, Ono Academic College (OAC)
Yaniv Gvili, Ono Academic College (OAC)
Aner Tal, Ono Academic College (OAC)

Read More

Featured

A Model of Consumer Self-Regulation Failure

Keith Wilcox, Columbia University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.