Q2. Why Do Kids Love Watching Unboxing Videos? Understanding the Motivations of Children to Consume Unboxing Toy Videos
Unboxing videos are videos that shows the opening, gathering and exhibit of products across social media platforms, such as YouTube. This paper contributes to the literature of consumer behavior by shedding light on the motivations of children to consume unboxing videos, and its effects on brand engagement with toy brands.
Teresa Trevino, Mariela Coronel, Valeria Martínez, Ivanna Martínez, and Daniela Kuri (2018) ,"Q2. Why Do Kids Love Watching Unboxing Videos? Understanding the Motivations of Children to Consume Unboxing Toy Videos", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 931-931.
Teresa Trevino, Universidad de Monterrey
Mariela Coronel, UDEM
Valeria Martínez, UDEM
Ivanna Martínez, UDEM
Daniela Kuri, UDEM
NA - Advances in Consumer Research Volume 46 | 2018
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