Believing in and Reacting to Rumors: the Role of Congruity and Nature of Existing Predisposition
This study observes that while people do distinguish misinformation from facts, in certain scenarios the verification mechanism breaks down. Paradoxically, this distinction is stringent while evaluating congruent information (compared to incongruent information) especially to avoid false hopes (than false anxieties); minimum distinction occurs while evaluating positive information about disliked entity.
Satadruta Mookherjee and Subimal Chatterjee (2018) ,"Believing in and Reacting to Rumors: the Role of Congruity and Nature of Existing Predisposition", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 702-703.
Satadruta Mookherjee, SUNY Binghamton, USA
Subimal Chatterjee, SUNY Binghamton, USA
NA - Advances in Consumer Research Volume 46 | 2018
Is Congruity Desirable for Brand Extensions? A Conceptual and Meta-Analytic Review
Qian (Claire) Deng, University of Prince Edward Island
Paul Richard Messinger, University of Alberta, Canada
How Incremental Theory Enhances or Reduces Charitable Giving
Alyssa Yoon, Korea University, Korea
Jongwon Park, Korea University, Korea
Safety or Luxury: The Effect of Competitiveness on Consumer Preference in Social Crowding
Lijun Zhang, Nanyang Technological University, Singapore
Yee Ling, Elaine Chan, Nanyang Technological University, Singapore