Believing in and Reacting to Rumors: the Role of Congruity and Nature of Existing Predisposition
This study observes that while people do distinguish misinformation from facts, in certain scenarios the verification mechanism breaks down. Paradoxically, this distinction is stringent while evaluating congruent information (compared to incongruent information) especially to avoid false hopes (than false anxieties); minimum distinction occurs while evaluating positive information about disliked entity.
Satadruta Mookherjee and Subimal Chatterjee (2018) ,"Believing in and Reacting to Rumors: the Role of Congruity and Nature of Existing Predisposition", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 702-703.
Satadruta Mookherjee, SUNY Binghamton, USA
Subimal Chatterjee, SUNY Binghamton, USA
NA - Advances in Consumer Research Volume 46 | 2018
The Messy Satiation Effect: The Benefits of Eating Like a Pig
Kevin L. Sample, University of Georgia, USA
Kelly Haws, Vanderbilt University, USA
The “Upper Limit Framing” Effect: Upper Limit Framing of a Cost Estimate Influences Consumption Choices
Sudipta Mukherjee, Virginia Tech, USA
Frank May, Virginia Tech, USA
O3. The Effect of Numeric Information on Product Evaluation
Zhen Yang, Drexel University, USA
Yanliu Huang, Drexel University, USA
Dengfeng Yan, University of Texas at San Antonio, USA