M2. of Expectations and Experiences: the Moderating Effect of Valanced Expectations on Enjoyment of a Positive Versus Negative Experience
Some extant literature argues that expectations drive enjoyment of experiences, while other literature argues that expectations only comparatively influence enjoyment. The current work addresses this discrepancy and demonstrates that while positive expectations do result in favorable enjoyment of experiences, negative expectations result in the comparative process suggested by others.
Brian Gillespie and Molly McGehee (2018) ,"M2. of Expectations and Experiences: the Moderating Effect of Valanced Expectations on Enjoyment of a Positive Versus Negative Experience", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 906-906.
Brian Gillespie, University of New Mexico
Molly McGehee, University of New Mexico
NA - Advances in Consumer Research Volume 46 | 2018
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