Competition and Trust in Economic Exchange: Biology, the Environment, and Self-Consciousness Matter
Trust is a central concept undergirding consumer behavior, with implications for consumer and organizational welfare. We investigate how trust arises in decision-making by examining a genetic factor (the COMT gene) and an environmental variable (touch) to reveal a process explaining how and when people trust each other in economic exchanges.
Richard P. Bagozzi, Jason Stornelli, Willem Verbeke, Benjamin E. Bagozzi, Avik Chakrabarti, and Tiffany Vu (2018) ,"Competition and Trust in Economic Exchange: Biology, the Environment, and Self-Consciousness Matter", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 642-644.
Richard P. Bagozzi, University of Michigan, USA
Jason Stornelli, Oregon State University, USA
Willem Verbeke, Erasmus University Rotterdam, The Netherlands
Benjamin E. Bagozzi, University of Delaware, USA
Avik Chakrabarti, University of Wisconsin - Milwaukee, USA
Tiffany Vu, University of Michigan, USA
NA - Advances in Consumer Research Volume 46 | 2018
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