Divorcing the Market
Recently, there has been some interest in the creation of new markets by consumers; however, the phenomenon of people abandoning market society is greatly understudied. The purpose of this paper is to close this gap through studying people who chose an alternative mode of living to market society.
Deniz Atik, A. Fuat Fırat, and Ebru Uzunoğlu (2018) ,"Divorcing the Market", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 460-461.
Deniz Atik, University of Texas Rio Grande Valley, USA
A. Fuat Fırat, University of Texas Rio Grande Valley, USA
Ebru Uzunoğlu, Izmir University of Economics
NA - Advances in Consumer Research Volume 46 | 2018
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