Paper Box Or Plastic Bag? Structural Package Design Elements Affect Health Perception and Consumption.
This paper explores whether structural package design elements bias health perception and consumption. We propose that material (paper vs. plastic) and format (box vs. bag) can lead to higher health perceptions of the package and the packaged product and hence increase consumption.
Joyce De Temmerman, Iris Vermeir, and Hendrik Slabbinck (2018) ,"Paper Box Or Plastic Bag? Structural Package Design Elements Affect Health Perception and Consumption.", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 946-946.
Joyce De Temmerman, Ghent University, Belgium
Iris Vermeir, Ghent University, Belgium
Hendrik Slabbinck, Ghent University, Belgium
NA - Advances in Consumer Research Volume 46 | 2018
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