Paper Box Or Plastic Bag? Structural Package Design Elements Affect Health Perception and Consumption.

This paper explores whether structural package design elements bias health perception and consumption. We propose that material (paper vs. plastic) and format (box vs. bag) can lead to higher health perceptions of the package and the packaged product and hence increase consumption.



Citation:

Joyce De Temmerman, Iris Vermeir, and Hendrik Slabbinck (2018) ,"Paper Box Or Plastic Bag? Structural Package Design Elements Affect Health Perception and Consumption.", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 946-946.

Authors

Joyce De Temmerman, Ghent University, Belgium
Iris Vermeir, Ghent University, Belgium
Hendrik Slabbinck, Ghent University, Belgium



Volume

NA - Advances in Consumer Research Volume 46 | 2018



Share Proceeding

Featured papers

See More

Featured

The Anchoring Effects of Temperature Cues on Price Valuations

Michael Barbera, Barbera Solutions
Gavin Northey, University of Auckland, New Zealand
Felix Septianto, University of Auckland, New Zealand
Vicki Andonopoulos, University of New South Wales
Catherine Frethey-Bentham, University of Auckland, New Zealand

Read More

Featured

What Converts Webpage Visits into Crowdfunding Contributions: Assessing the Role of Circumstantial Information

Lucia Salmonson Guimarães Barros, Universidade Federal de Sao Paulo
César Zucco Jr, Brazilian School of Public and Business Administration, Brazil
Eduardo B. Andrade, FGV / EBAPE
Marcelo Salhab Brogliato, Brazilian School of Public and Business Administration, Brazil

Read More

Featured

I8. How Food Images on Social Media Influence Online Reactions

Annika Abell, University of South Florida, USA
Dipayan Biswas, University of South Florida, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.