Paper Box Or Plastic Bag? Structural Package Design Elements Affect Health Perception and Consumption.
This paper explores whether structural package design elements bias health perception and consumption. We propose that material (paper vs. plastic) and format (box vs. bag) can lead to higher health perceptions of the package and the packaged product and hence increase consumption.
Citation:
Joyce De Temmerman, Iris Vermeir, and Hendrik Slabbinck (2018) ,"Paper Box Or Plastic Bag? Structural Package Design Elements Affect Health Perception and Consumption.", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 946-946.
Authors
Joyce De Temmerman, Ghent University, Belgium
Iris Vermeir, Ghent University, Belgium
Hendrik Slabbinck, Ghent University, Belgium
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
K13. When Does Humor Increase Sharing?
John Yi, University of Arizona, USA
Caleb Warren, University of Arizona, USA
Featured
Liminality, Portals, and Narratives of Transformation
Laetitia Mimoun, HEC Paris, France
Fleura Bardhi, City University of London, UK
Featured
Pangs from Persuasion: When Recommendations Undermine Consumers’ Social Worth
Suzanne Galia Rath, Queens University, Canada
Laurence Ashworth, Queens University, Canada
Nicole Robitaille, Queens University, Canada