Social Sharing of Negative Emotions in Virtual Travel Communities

This article analyzes emotional social sharing after a terrorist attack in a virtual travel community (TripAdvisor-Paris Forum). A multi-method study demonstrates differences in posts’ characteristics and emotional content and posters’ profiles after the Paris terrorist attack. Individuals used this space to share negative emotions and express sympathy towards community members.



Citation:

Clara Koetz and Anke Piepenbrink (2018) ,"Social Sharing of Negative Emotions in Virtual Travel Communities", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 656-656.

Authors

Clara Koetz, Rennes School of Business
Anke Piepenbrink, Rennes School of Business



Volume

NA - Advances in Consumer Research Volume 46 | 2018



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