E1. Effects of Recipients’ Emotional Expressions on Donors’ Preference For Helping With Development Versus Survival
Across three studies, the current research shows that emotional expressions of recipients influence donors' relative preference for developmental helping versus survival helping to the recipients through altering donors' optimistic belief about the recipients.
Xue Wang, He (Michael) Jia, and Sara Kim (2018) ,"E1. Effects of Recipients’ Emotional Expressions on Donors’ Preference For Helping With Development Versus Survival", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 932-932.
Xue Wang, University of Hong Kong
He (Michael) Jia, University of Hong Kong
Sara Kim, University of Hong Kong
NA - Advances in Consumer Research Volume 46 | 2018
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