Do You Trust the System? Interaction Effect Between Perceived Economic Mobility and Socioeconomic Status on Fair Market Ideology and Consumer Responses
This research provides convergent evidence that consumers with higher perceived economic mobility hold a higher degree of fair market ideology than their counterparts, which in turn affects various consumer responses, such as price-quality belief. This effect is stronger for consumers with a low socioeconomic status.
Citation:
Chun-Ming Yang and Chia-Chi Chang (2018) ,"Do You Trust the System? Interaction Effect Between Perceived Economic Mobility and Socioeconomic Status on Fair Market Ideology and Consumer Responses", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 863-864.
Authors
Chun-Ming Yang, Ming Chuan University, Taiwan
Chia-Chi Chang, National Chiao Tung University
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
Deny the Voice Inside: Are Accessible Attitudes Always Beneficial?
Aaron Jeffrey Barnes, University of Illinois at Urbana-Champaign, USA
Sharon Shavitt, University of Illinois at Urbana-Champaign, USA
Featured
D10. It's Meant for Me: When Serendipity Increases Word-of-Mouth
Colleen Patricia Kirk, New York Institute of Technology
Joann Peck, University of Wisconsin - Madison, USA
Claire Hart, University of South Hampton, UK
Constantine Sedikides, University of South Hampton, UK
Featured
Immigration, Abortion, and Gay Marriage – Oh My!
TJ Weber, Cal Poly San Luis Obispo
Chris Hydock, Georgetown University, USA
Jeff Joireman, Washington State University, USA
David Sprott, Washington State University, USA