Do You Trust the System? Interaction Effect Between Perceived Economic Mobility and Socioeconomic Status on Fair Market Ideology and Consumer Responses
This research provides convergent evidence that consumers with higher perceived economic mobility hold a higher degree of fair market ideology than their counterparts, which in turn affects various consumer responses, such as price-quality belief. This effect is stronger for consumers with a low socioeconomic status.
Chun-Ming Yang and Chia-Chi Chang (2018) ,"Do You Trust the System? Interaction Effect Between Perceived Economic Mobility and Socioeconomic Status on Fair Market Ideology and Consumer Responses", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 863-864.
Chun-Ming Yang, Ming Chuan University, Taiwan
Chia-Chi Chang, National Chiao Tung University
NA - Advances in Consumer Research Volume 46 | 2018
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