Do You Trust the System? Interaction Effect Between Perceived Economic Mobility and Socioeconomic Status on Fair Market Ideology and Consumer Responses

This research provides convergent evidence that consumers with higher perceived economic mobility hold a higher degree of fair market ideology than their counterparts, which in turn affects various consumer responses, such as price-quality belief. This effect is stronger for consumers with a low socioeconomic status.



Citation:

Chun-Ming Yang and Chia-Chi Chang (2018) ,"Do You Trust the System? Interaction Effect Between Perceived Economic Mobility and Socioeconomic Status on Fair Market Ideology and Consumer Responses", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 863-864.

Authors

Chun-Ming Yang, Ming Chuan University, Taiwan
Chia-Chi Chang, National Chiao Tung University



Volume

NA - Advances in Consumer Research Volume 46 | 2018



Share Proceeding

Featured papers

See More

Featured

Nostalgiacising: A Performative Theory of Nostalgic Consumption

Ela Veresiu, York University, Canada
Ana Babic Rosario, University of Denver
Thomas Derek Robinson, City University of London, UK

Read More

Featured

Public Discourse and Cultural Valorization in the Cancer Marketplace

Lez Ecima Trujillo Torres, University of Illinois at Chicago, USA
Benét DeBerry-Spence, University of Illinois at Chicago, USA
Søren TOLLESTRUP ASKEGAARD, University of Southern Denmark, Denmark
Sonya Grier, American University, USA

Read More

Featured

H11. Not for Me: Identity Needs and Consumer Interest in Different Types of Co-creation

Lagnajita Chatterjee, University of Illinois at Chicago, USA
David Gal, University of Illinois at Chicago, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.