Burnishing Prosocial Image to Self Vs. Others
Eight field and one lab experiments show that neither self- or social-image concerns have a single, uniform influence on consumers’ generosity under elective pricing. Across these experiments we occasionally see evidence for one, occasionally for the other, and frequently for neither. We interpret the cumulative null-relationship and propose potential meaningful moderators.
Minah Jung, Silvia Saccardo, Ayelet Gneezy, and Leif D. Nelson (2018) ,"Burnishing Prosocial Image to Self Vs. Others", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 363-368.
Minah Jung, New York University, USA
Silvia Saccardo, Carnegie Mellon University, USA
Ayelet Gneezy, University of California San Diego, USA
Leif D. Nelson, University of California Berkeley, USA
NA - Advances in Consumer Research Volume 46 | 2018
Increasing Tax Salience Alters Investment Behavior
Abigail Sussman, University of Chicago, USA
Daniel Egan, Betterment
Sam Swift, Bowery Farming
System Justification and the Preference for Atavistic Products
Minju Han, Yale University, USA
George Newman, Yale University, USA
E6. The Effect of Crowding Perception on Helping Behavior ——Is Squeeze Warmer than Isolation?
Qingqing Guo, Shanghai Jiao Tong University