The Identifiable Donor Effect
Four studies showed that compared to an unidentified individual donor, merely revealing the name of the donor can have a positive effect on the money recipients’ decision and behavior (e.g. working harder, allocating more money to purchase study-related items).
Yunqing Chen and Leilei Gao (2018) ,"The Identifiable Donor Effect", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 363-368.
Yunqing Chen, Chinese University of Hong Kong, China
Leilei Gao, Chinese University of Hong Kong, China
NA - Advances in Consumer Research Volume 46 | 2018
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