Major Or Minor: When Foreign Language Increases Versus Decreases Cheating
We examined how language (native vs. foreign) influences people’s propensity to cheat. Across four studies spanning a variety of language contexts, we found that foreign language decreases minor cheating and increases major cheating.
Citation:
Jia Gai and Stefano Puntoni (2018) ,"Major Or Minor: When Foreign Language Increases Versus Decreases Cheating", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 547-548.
Authors
Jia Gai, Erasmus University Rotterdam, The Netherlands
Stefano Puntoni, Erasmus University Rotterdam, The Netherlands
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
The Slippery Slope of Green Consumption: The Nonlinear Effects of Social Class
Li YAN, Monash University, Australia
Hean Tat Keh, Monash University, Australia
Jiemiao Chen, Monash University, Australia
Featured
B3. The Effect of Temporal Distance on Online Reviews’ Recommendation Power: The Role of Spontaneous Retrieval and Perceived Trust
Kyu Ree Kim, Seoul National University
Wujin Chu, Seoul National University
Featured
P12. Disclosure of Project Risk in Crowdfunding
Jooyoung Park, Peking University
KEONGTAE KIM, Chinese University of Hong Kong, China