Motion, Emotion, and Indulgence: How Movement Influences Consumption
We investigate how consumers make decisions when they are in motion (e.g., on a bus). We find that consumers on the move (vs. not) are in an emotional mindset because of which they prefer indulgent experiences and purchases. We draw from embodied cognition and affective processing literatures to provide support.
Citation:
Yegyu Han, Rajesh Bagchi, and Syagnik Banerjee (2018) ,"Motion, Emotion, and Indulgence: How Movement Influences Consumption", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 110-114.
Authors
Yegyu Han, Virginia Tech, USA
Rajesh Bagchi, Virginia Tech, USA
Syagnik Banerjee, University of Michigan at Flint
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
A Salience Theory of Three Novel Exposure Effects
Kellen Mrkva, Columbia University, USA
Leaf Van Boven, University of Colorado, USA
Featured
“But, will you think it's important to use mouthwash?” How Visual Communication of a Set Impacts Perceived Set Completeness and Item Importance
Miaolei (Liam) Jia, University of Warwick, United Kingdom
Xiuping Li, National University of Singapore, Singapore
aradhna krishna, University of Michigan, USA
Featured
Q6. Online Social Status Predicts Subjective Well-being: a Two Population Study
Rui Du, University of Hawaii, USA
Miao Hu, University of Hawaii, USA